Virtual Masterclass

Digital Transformation in Hospitals and HealthCare Masterclass

September 15, 11:00am Eastern Standard Time, 2022

Transforming the patient experience

Discover proven strategies from leading experts to achieve better patient outcomes through technological innovation

Participate in interactive sessions to learn key strategies to selecting the right digital services for your healthcare organization

Network with industry experts in the hospitals, medical device, and insurance industries

Countdown to Masterclass

Be Part of the Solution

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Industry Now 1st Event Format

We know your time is valuable, and with Industry Now there are no sales pitches, no forced one-on-one meetings, and no awkward conversations. Our event brings together twenty top leaders facing a specific challenge to discuss, debate, and ultimately work towards a solution to that challenge.

Sign-in and pre-event networking

  • All users sign into platform
  • Light networking
  • Opening remarks

Opening address – State of the union

Highlight the challenge of the masterclass
  • Speaker to discuss real world existing issue
Define parameters and establish a local mission statement
  • Speaker to outline the goal and the motives behind the event
  • Local mission statement will be the process during the workshop
  • Highlight a tangible outcome that can be achieved by end of event (not necessarily a defined solution but something people can walk away with happy about)

Focus Group Exercise 1

Panel discussion with all focus group leaders and solution provider
  • opening keynote speaker will moderate a discussion with the group leaders and sponsor
  • Group leaders will bring up the scenarios and try them on with the sponsor
  • Sponsor will be put on spot and left to answer questions and solve this scenarios in real time
Live polling from user group
  • Are you likely to use this sponsor?
  • Would you like to learn more about this sponsor?
  • Do you have specific experience with this scenario?
  • Would you do this?
  • Would you do that?
Interactive questioning from user group
  • Users can ask questions in real time surrounding the content being brought up in the open debate (additional sponsor reps can answer these questions)

Sponsor Lunch and Learn Workshop

Sponsor led plenary
  • This takes place while Delegates eat
  • End user case study (proven solutions with real world example)
  • Live Demo
Presents the solution and the how-to
Limited sponsor interaction

Focus Group Exercise 2

Predefined user groups/User led Focus groups
  • 1 Leader/group 4-5 end users
Real time knowledge transfer
  • All users have a chance to speak about their existing challenges
  • Can be as specific or as vague as desired
  • Groups can piggyback ideas to formulate one “working scenario” which the sponsor will “solve” this way no proprietary info is shared or disclosed
Current challenges/struggles
Previous expenses/failures
  • Again having everyone in the group agree to a “working scenario” will keep info safe and undisclosed.

Interactive Panel Debate

Panel discussion with all focus group leaders and solution provider
  • Opening keynote speaker will moderate a discussion with the group leaders and sponsor
  • Group leaders will bring up the scenarios and try them on with the sponsor
  • Sponsor will be put on spot and left to answer questions and solve this scenarios in real time
Live polling from user group
  • Are you likely to use this sponsor?
  • Would you like to learn more about this sponsor?
  • Do you have specific experience with this scenario?
  • Would you do this?
  • Would you do that?
Interactive questioning from user group
  • Users can ask questions in real time surrounding the content being brought up in the open debate (additional sponsor reps can answer these questions)

Focus Group Exercise 3

Predefined user groups/User led Focus groups
  • 1 Leader/group 4-5 end users
Real time knowledge transfer
  • All users have a chance to speak about their existing challenges
  • Can be as specific or as vague as desired
  • Groups can piggyback ideas to formulate one “working scenario” which the sponsor will “solve” this way no proprietary info is shared or disclosed
Current challenges/struggles
Previous expenses/failures
  • Again having everyone in the group agree to a “working scenario” will keep info safe and undisclosed.

Fireside Chat

Keynote speaker and sponsor
  • White glove messaging surrounding the challenges from user groups
  • Sponsor can literally curate the messaging from the previous exercises
Running through challenges and solutions
  • Sponsor can address with specificity but leave the convo open for a post event 1-2-1
Local Mission Statement recap
  • Delegate speaker to go through process
  • Highlight the challenges
Sponsor and Speaker to find general resolution to the challenge of the masterclass

Closing Remarks

  • Speaker closes the topic and ends the debate
  • Thanks participants, sponsor and organizer

Thought Leaders of this summit

Brian Dwyer

Brian Dwyer

Vice President, Manufacturing Operations

Kroger
John Sekowski

John Sekowski

Vice President, Danaher Business System

Danaher