Opening address – State of the union

Highlight the challenge of the masterclass

• Speaker to discuss real world existing issue

Define parameters and establish a local mission statement

• Speaker to outline the goal and the motives behind the event
• Local mission statement will be the process during the workshop
• Highlight a tangible outcome that can be achieved by end of event (not necessarily a defined solution but something people can walk away with happy about)

Focus Group Exercise 1

Panel discussion with all focus group leaders and solution provider

• opening keynote speaker will moderate a discussion with the group leaders and sponsor
• Group leaders will bring up the scenarios and try them on with the sponsor
• Sponsor will be put on spot and left to answer questions and solve this scenarios in real time

Live polling from user group

• Are you likely to use this sponsor?
• Would you like to learn more about this sponsor?
• Do you have specific experience with this scenario?
• Would you do this?
• Would you do that?

Interactive questioning from user group

• Users can ask questions in real time surrounding the content being brought up in the open debate (additional sponsor reps can answer these questions)

Sponsor Lunch and Learn Workshop

Sponsor led plenary

• This takes place while Delegates eat
• End user case study (proven solutions with real world example)
• Live Demo

Presents the solution and the how-to

Limited sponsor interaction

Focus Group Exercise 2

Predefined user groups/User led Focus groups

• 1 Leader/group 4-5 end users

Real time knowledge transfer

• All users have a chance to speak about their existing challenges
• Can be as specific or as vague as desired
• Groups can piggyback ideas to formulate one “working scenario” which the sponsor will “solve” this way no proprietary info is shared or disclosed

Current challenges/struggles

Previous expenses/failures

• Again having everyone in the group agree to a “working scenario” will keep info safe and undisclosed.

Interactive Panel Debate

Panel discussion with all focus group leaders and solution provider

• Opening keynote speaker will moderate a discussion with the group leaders and sponsor
• Group leaders will bring up the scenarios and try them on with the sponsor
• Sponsor will be put on spot and left to answer questions and solve this scenarios in real time

Live polling from user group

• Are you likely to use this sponsor?
• Would you like to learn more about this sponsor?
• Do you have specific experience with this scenario?
• Would you do this?
• Would you do that?

Interactive questioning from user group

• Users can ask questions in real time surrounding the content being brought up in the open debate (additional sponsor reps can answer these questions)

Focus Group Exercise 3

Predefined user groups/User led Focus groups

• 1 Leader/group 4-5 end users

Real time knowledge transfer

• All users have a chance to speak about their existing challenges
• Can be as specific or as vague as desired
• Groups can piggyback ideas to formulate one “working scenario” which the sponsor will “solve” this way no proprietary info is shared or disclosed

Current challenges/struggles

Previous expenses/failures

• Again having everyone in the group agree to a “working scenario” will keep info safe and undisclosed.

Fireside Chat

Keynote speaker and sponsor

• White glove messaging surrounding the challenges from user groups
• Sponsor can literally curate the messaging from the previous exercises

Running through challenges and solutions

• Sponsor can address with specificity but leave the convo open for a post event 1-2-1

Local Mission Statement recap

• Delegate speaker to go through process
• Highlight the challenges

Sponsor and Speaker to find general resolution to the challenge of the masterclass

Closing Remarks

• Speaker closes the topic and ends the debate
• Thanks participants, sponsor and organizer