The Westin Chicago Lombard

The 2024
Digital Transformation in Fast Casual and QSR Summit

June 11 – 12, 2024
Chicago, IL

2024 Agenda

Join us June 10th for the Women Driving Innovation Panel and the Pre-Event cocktail reception from 6:00pm to 7:00pm

Pre Event June 10, 2024

4:00 PM - 5:00 PM

Event Registration

5:00 PM - 5:55 PM

Pre-Event Panel

Rachael Nemeth
CEO & Co-Founder
Opus
Julie Swift
Founder
Foodservice Women’s Alliance
Vanessa Varano
VP of Learning and Development
Mac Haik Restaurant Group 
Hannah Lopez
Director, Marketplace Development, Food Service
Plant Based Foods Association
Breaking Barriers: Women Driving Innovation, Diversity, and Social Impact within the Fast Casual & QSR industry
  • Increasing Representation: Efforts are being made to break traditional gender norms and stereotypes, with more women taking on key leadership positions in these dynamic and fast-paced environments.
  • Innovative Leadership Styles: Diverse perspectives contribute to creative problem-solving and strategic decision-making, fostering a culture of adaptability and forward-thinking within the industry.
  • Focus on Diversity and Inclusion: Recognizing the importance of diverse teams that are actively promoting gender equality and creating inclusive environments to enhances overall organizational success.
  • Community Engagement and Social Responsibility: leveraging positions to initiate and support initiatives that have a positive impact on the communities being served, aligning business goals with social and environmental responsibility, and enhancing the brand’s reputation.
6:00 PM - 7:00 PM

Pre-event cocktail kickoff

Pre-event cocktail kickoff brought to you by

June 11, 2024

7:50 am - 8:50 AM

Late Registration and Networking Breakfast

8:55 AM - 9:05 AM

Opening Remarks

 
Hannah Lopez
Director, Marketplace Development, Food Service
Plant Based Foods Association
Solomon Choi
CEO
Jabba Brands
9:05 am - 9:35 am

Summit Advisors Panel

Solomon Choi
CEO
Jabba Brands
Dave “Rev” Ciancio
Co-Founder & CMO
Handcraft Burgers & Brews
Julie Wade
Senior Director of Marketing
Taziki’s Mediterranean Cafe 
Sam Stanovich
SVP Franchise
Big Chicken
The Future of Digital Transformation in the Fast Casual & QSR Industry
  • People: Build sustainability with your team first, and they will help you get the most of your investments in technology
  • Guest Experience: Treat your operators as the customer to maximize the guest experience
  • Data: Drive your digital transformation journey with a data strategy tied to your business goals
  • Technology: Get your business process right before shopping for the tech to improve it

 

9:35 am - 10:05 am

Opening Keynote

Jeff Galletly
CEO
Brooklyn Dumpling Shop

Brooklyn Dumpling Shop’s Digital Culinary Revolution
  • Dumplings & Data: A Tech-Infused Culinary Odyssey: A Look into automated kiosks, Mobile App Ordering, and futuristic drive-thrus, redefining the dining and drive-thru experiences at BDS
  • Operational Brilliance, One Byte at a Time: unpacking how BDS has used digital advancements to streamline the ordering process, enhancing efficiency and providing customers with a convenient and modern dining experience
  • Bespoke Bites: Personalized Pleasure Points: creating a customer-centric guest experience through data-powered personalization and analytics that enhance guest satisfaction
  • Byte-Size Success: Brooklyn Dumpling Shop’s Digital Dominion: shaping an agile tech-forward strategy that looks beyond today’s trends and leads the way for continued innovation

 

10:10 am - 11:10 am

Open Networking

Innovation Lounge sponsored by

11:15 am - 11:45 am

Sessions


Digital Transformation

Brooke Perry
VP of Marketing
Velvet Taco

Unlocking Brand Affinity in the Digital Era
  • Activating Loyal Guests for Brand Advocacy:
    Explore strategies to activate and leverage your most loyal customers as powerful brand advocates, turning their enthusiasm into a driving force for increased brand affinity and engagement.
  • Harnessing the Power of Content and Human Media:
    Delve into the impact of content and human-centric media approaches in the digital landscape, understanding how compelling narratives and authentic connections can significantly contribute to building and reinforcing brand affinity.
  • Optimizing Loyalty Programs for Enhanced Results:
    Uncover the techniques and innovations that make loyalty programs more impactful, exploring ways to make them work harder in fostering brand loyalty and deeper connections with the audience.

 

 


Customer experience

Richard Maranville
COO
Salad and Go

Leveraging your Marketing Toolkit to Make your Grand Opening a Success
    • Understanding your customer demographics and leveraging the right social media platforms to create buzz around the event
    • How to effectively use sidebars, pop ups, and banners on your website to draw attention to the event
    • Tying it all together with press releases and an effective email marketing campaign
    • Recognizing that an effective marketing campaign can not only lead to a successful grand opening, but can help you ramp up quickly and shorten your time to profitability

 

11:50 pm - 12:20 pm

Workshops


Digital Transformation

Rob Meng
CEO
Faster Lines

How do we know when we are really busy: Using data to question your historical assumptions
  • Understanding how to use data to push past assumptions and see what is possible
  • Using multiple data points to build insights that help managers course correct bottlenecks in real-time while developing predictive solutions
  • Improving overall operational excellence through better scheduling, job splitting, and right-sizing your labor force

 


Customer experience

Kristin Lynch
Director of Strategy & Analytics
Paytronix

How a Chicken Brand Took its Tech from Beginner to Advanced in Just Two Years
  • What inputs go into scoring to create specific audience segments
  • How PDQ Chicken uses its mobile app to speak with guests individually
  • The benefits the company has seen from the digital transformation in a hyper-competitive landscape

 

12:25 pm - 1:25 pm

LUNCH & ROUNDTABLES

Abhinav Kapur
CEO
Bikky

Actionable Ways to Understand and Optimize the Customer Journey for your Brand

Rodrick Glass
EVP of Sales and Business Development
Creative Realities

Transforming Digital Menu Boards for Power and Profit

 

Marielle Kokos
Head of Sales & Partnerships
Lineup.ai

How to Effectively Use Sales Forecasting to Improve Labor Management

Rachael Nemeth
CEO
Opus

Tools for Inclusive Restaurants: Making Training Accessible for All

1:30 pm - 2:00 pm

Plenary

Kendall Ware
COO
Walk-On’s

Driving Expansion Through Strategic Leadership And A Strong Vision
  • Propel expansion within the fast casual and QSR industry by implementing strategic leadership approaches that align with the industry’s evolving landscape.
  • Foster growth by articulating and executing a strong vision that guides decision-making and strategic initiatives in the dynamic fast casual and QSR sector.
  • Achieve tangible expansion results through the combination of strategic leadership and a well-defined vision tailored to the unique challenges and opportunities in the fast casual and QSR industry.

 

2:05 PM - 2:35 PM

Sessions


Digital Transformation

Olivia Ross
Head of CRM, Loyalty & E-Commerce
El Pollo Loco

Leveraging AI and ML for Guest Segmentation and Personalization in CRM
  • Exploring how machine learning algorithms enhance predictive personalization in QSR
  • Delving into the foundational role of CRM in capturing and analyzing guest data
  • Showcasing how guest personalization is the cornerstone of effective loyalty programs

 


Customer experience

Sam Fonseca
Partner/C.O.O.
Roll Em Up Taquitos

Starting and Scaling your Company on a Foundation of Exceptional Customer Experience
  • Build your company on a customer-centric foundation, prioritizing exceptional experiences to create a solid and scalable framework for long-term success.
  • From the start, focus on delivering exceptional customer experiences, as this initial commitment sets the tone for scalable growth and fosters customer loyalty.
  • Scale your company by leveraging exceptional customer experiences as a key driver, ensuring that growth is sustainable and aligned with the satisfaction of your expanding customer base.
  • Establish a culture of continuous improvement in customer experience, allowing your company to adapt, evolve, and scale while consistently meeting and exceeding customer expectations.

 

2:40 PM - 3:10 PM

Case Studies


Digital Transformation

TBD
TBD
Tukaiz

Customer Engagement Technology: Best-In-Class Versus All-In-One
  • Learn why restaurants are opting to partner with specialized technology partners versus all-in-one solutions
  • Why has this shift in martech strategy made all the difference?
  • Building flexibility into your digital ecosystem to provide an unmatched experience for every customer

 


Customer experience

TBD
TBD
Crisp

The Power of Simplification: A Tech Stack Approach for Rapid Growth
  • Streamlined Operations: Harness the power of simplification to streamline tech stack operations, eliminating unnecessary complexities and promoting efficiency for rapid growth.
  • Scalability Through Focus: Adopt a tech stack approach that prioritizes simplicity, enabling a focus on scalable solutions essential for handling the demands of rapid business growth.
  • Agile Adaptation: Embrace a simplified tech stack to facilitate agile adaptation, ensuring the ability to swiftly respond to market changes and evolving growth opportunities.
  • Enhanced User Experience: Utilize a simplified tech stack to enhance the user experience, providing a seamless and efficient digital environment that supports and accelerates rapid growth.

 

3:15 PM - 4:15 PM

Open Networking & Happy Hour

Happy Hour brought to you by

4:20 pm - 4:50 pm

PAnel

Andy Hooper
CEO
Hart House

Jim Bitticks
President & COO
Dave’s Hot Chicken

 

Anthony Valetta
President
bartaco
Troy Hooper
CEO
Pepper Lunch

 

CEO & President’s Framework: Evaluating, Adopting & Deploying Tech From the Top Down
  • Strategic Evaluation: Begin by strategically evaluating the technological landscape, ensuring alignment with organizational goals and objectives at the executive level.
  • Adoption Readiness: Assess the organization’s readiness for tech adoption, considering factors such as infrastructure, workforce skill sets, and potential impacts on existing processes.
  • Deployment Planning: Develop a comprehensive plan for the seamless deployment of technology at the top level, considering phased implementations and effective change management strategies.
  • Monitoring and Optimization: Continuously monitor the performance of adopted technologies at the executive level, optimizing their usage for maximum efficiency and aligning with evolving business needs.
4:55 pm - 5:25 pm

Keynote

Josh Halpern
CEO
Big Chicken

Transforming our Future by Reflecting on our Past
  • Reflecting on the rapid evolution of technology and its impact on businesses today
  • Exploring the need for a mindset shift to disrupt and adapt to emerging technologies proactively
  • Analyzing the expectations that our teams and guests have and assessing how technology can address those expectations
  • Case Study: How Big Chicken has actively implemented strategies to stay ahead

 

5:30 PM - 5:40 PM

Closing remarks

Hannah Lopez
Director, Marketplace Development, Food Service
Plant Based Foods Association
Solomon Choi
CEO
Jabba Brands
5:45 PM - 7:45 PM

Networking and Cocktail Conversations

Join us in the exhibition hall for our Day 1 Drinks Reception


Data Management

 

 



Workforce MGMT

 

 



Guest Experience

 

 



Demand Planning

 

 


June 12, 2024

7:55 am - 8:55 AM

Networking Breakfast

9:00 am - 9:10 AM

Opening remarks

Hannah Lopez
Director, Marketplace Development, Food Service
Plant Based Foods Association
Solomon Choi
CEO
Jabba Brands
9:10 AM - 9:40 AM

Opening Keynote

Andy Hooper
CEO
Hart House

Building the Restaurant of the Future
  • People: Build sustainability with your team first, and they will help you get the most of your investments in technology
  • Guest Experience: Treat your operators as the customer to maximize the guest experience
  • Data: Drive your digital transformation journey with a data strategy tied to your business goals
  • Technology: Get your business process right before shopping for the tech to improve it

 

9:45 AM - 10:15 AM

Panel

Chase Wardrop
Chief Operating Officer
Swig
Lauren Coulter
Co-Founder & Integrator
Biscuit Belly

 

Harold Walters
CEO
Shootz Hawaiian
TJ Schier
President
Smart Restaurant Group

 

Cracking the Code: What Every Brand Can Swipe from Niche QSRs:
  • Taking inspiration from niche QSR brands to build a more audience-centric marketing approach to tell “your story”
  • Taking a “niche-first” approach to growth: Scaling while preserving your brand authenticity
  • Staying nimble: leveraging technology to continuously adapt and evolve

     

10:20 AM - 11:20 AM

Open Networking & Mimosa Bar

Innovation Lounge sponsored by

11:25 am - 11:55 am

Sessions


Digital Transformation

Peter Newlin
CVO/CXO
Birdcall

Ai at the table
  • Customer Insights: Leverage AI for in-depth analysis of customer data to understand preferences, habits, and trends for a targeted marketing approach.
  • Effective Use of AI: Ensure optimal utilization of AI, like ChatGPT, by employing the right prompts tailored to your objectives enhancing the AI’s ability to provide relevant information, making interactions more productive and beneficial for your specific needs.
  • Agile Collaboration: Integrate AI, such as ChatGPT, to foster agile collaboration within teams for streamlined communication, quick information retrieval, and task automation, empowering teams to work more efficiently and make the most of their resources

 


Customer experience

TBA
TBA
TBA

Starting and Scaling your Company on a Foundation of Exceptional Customer Experience
  • Build your company on a customer-centric foundation, prioritizing exceptional experiences to create a solid and scalable framework for long-term success.
  • From the start, focus on delivering exceptional customer experiences, as this initial commitment sets the tone for scalable growth and fosters customer loyalty.
  • Scale your company by leveraging exceptional customer experiences as a key driver, ensuring that growth is sustainable and aligned with the satisfaction of your expanding customer base.
  • Establish a culture of continuous improvement in customer experience, allowing your company to adapt, evolve, and scale while consistently meeting and exceeding customer expectations.

 

12:00 PM - 12:30 PM

Case Studies


Digital Transformation

TBA
TBA
TBA

Consumer Research: The Key Ingredient at the Forefront of Multi-Million Dollar Decisions
  • Consider spotlighting consumer research prior to major supply chain decisions to protect multi-million dollar investments
  • Look beyond traditional supplier recommendations or in-house learnings – not only to avoid bias but to capture deeper insights through product testing and industry-recognized consumer insight methods
  • When considering supply chain changes, determining the best possible option requires a deep analysis to maintain the quality of what consumers want and expect

 


Customer experience

TBA
TBA
TBA

Digital Transformation of Speed Of Service Data Collection
  • Speed is the first ingredient of customer satisfaction
  • The history and transformation of multi-site collection methods
  • Compare and contrast ways of getting visibility to this critical data    
  • Transformative ways of tracking this critical customer satisfaction metric for cars AND PEOPLE

 

12:35 PM - 1:35 PM

Networking Lunch

1:40 PM - 2:10 PM

Sessions


Digital Transformation

Jim Bitticks
President & COO
Dave’s Hot Chicken

How to Ensure your Digital Investments set you up for Long Term, Sustainable Growth
  • Understanding your long term growth plans and developing the right digital capabilities to help you achieve these goals
  • Recognizing that every new technology you deploy sets you up for the next one
  • How to pick the right technology to fit the size and scale of your restaurant brand
  • Why it’s essential to avoid things that set you up for now, but ultimately don’t scale with your business

 


Customer experience

Eric Knott
Chief Operating Officer
PDQ

How to: Meet the Customer and Business Where They Are
  • Who is My Guest and How Do They Use Us: understanding guest preferences for channel utilization across kiosks, third-party delivery, online ordering, drive-thru, and dine-in
  • How do I know Which is Right for my Brand: aligning digital channels with your brand identity and values
  • How to Use Data to Impact My Decisions: Implementing systems for collecting and analyzing data on customer interactions, preferences, and behavior to develop actionable insights
  • Loyalty: How has this progressed and where should I focus my efforts

 

2:15 PM - 2:45 PM

Case Studies


Digital Transformation

TBA
TBA
Altametrics

How to guarantee your franchise technology rollout will be a success
  • Strategic Planning: Ensure franchise technology success through meticulous strategic planning, aligning tech rollout with organizational goals.
  • Franchisee Collaboration: Foster collaboration with franchisees to address their unique needs, promoting a smooth and cooperative technology implementation process.
  • Comprehensive Training: Prioritize comprehensive training programs for franchisees to maximize technology adoption and proficiency.
  • Continuous Support: Establish ongoing support mechanisms to address challenges and ensure the sustained success of franchise technology implementations.

 


Customer experience

TBA
TBA
Superorder

Superorder puts restaurants first by building software to increase, manage, and protect their online restaurant sales
  • Restaurants First Approach: Superorder prioritizes restaurants by developing software tailored to boost, organize, and safeguard their online sales
  • Enhancing Sales: The focus is on enhancing restaurant sales through specialized software designed to optimize the entire online sales process.
  • Effective Management: Superorder’s software not only increases sales but also efficiently manages the complexities of online orders, streamlining operations for restaurants.

 

2:50 PM - 3:20 PM

PAnel

David “Rev” Ciancio
Co-Founder CMO
Handcraft Burgers and Brews

Alonso Castañeda
President
Pincho Burgers & Kebabs

Sara Kear
Chief Marketing Officer
Condados Tacos


Deena McKinley
Past Chief Experience Officer
Papa Gino’s


New guest acquisition for restaurant brands is complicated and expensive. It can also be difficult to track attribution. That’s why retention is so important, driving additional trips increases lifetime value and the expense of acquisition. As digital marketing becomes more and more proliferated the entire process is only getting more arduous. How do you know which channels work? How do you increase performance on each? How can you measure your effectiveness?

Join this panel discussion of marketing leaders who will share actual tactics, framework and how to’s on what is working along with the results they’ve achieved so you can model the success for your own brand.

    3:25 PM - 3:35 PM

    Closing remarks

    Hannah Lopez
    Director, Marketplace Development, Food Service
    Plant Based Foods Association
    Solomon Choi
    CEO
    Jabba Brands