renaissance schaumburg

The 2023
Digital Transformation In Fast Casual and QSR Summit

June 13 -14 2023
Chicago, IL

2023 Agenda

Join us June 12th for the pre-event cocktail reception from 6:00 to 7:00pm

June 13, 2023

7:20 am - 8:20 AM

Registration and Networking Breakfast

8:20 am - 8:30 AM

Opening remarks

David “Rev” Ciancio
Co-Founder CMO
Handcraft Burgers and Brews

 

8:30 AM - 9:05 AM

Opening Keynote

Andy Hooper
CEO
Hart House

Building the Restaurant of the Future
  • How to harness technology to build better customer experiences and a more efficient, sustainable operating model
  • Taking a multi channel approach to order taking while empowering your kitchen team to always be one step ahead
  • Why it’s critical to understand and lay out your business goals before embarking on a digital transformation journey
  • Choose technology partnerships that will support you in your digital transformation over the  long term rather than relying on reactive short term fixes to problems as they emerge

 

9:05 am - 9:40 Am

Plenary

Zack Oates
Founder & CEO
Ovation

Levering Customer Feedback as a Source of Competitive Advantage
  • Understanding how your on- and off-premises customers are feeling and using those insights to fix problems as they come up
  • Uncover hidden trends to drive customer satisfaction and improve retention
  • Creating a tailored feedback experience designed to get you the information you need when you need it

 

9:45 am - 10:20 am

Sessions


Digital Transformation

Ross Franklin
Founder & CEO
Pure Green

Using Technology to Fuel Massive Franchise Growth
  • Understanding where the industry is heading and leveraging the right tools and technology to drive your expansion
  • Preparing your brand to scale up and add new franchises in a way that is both cost effective and sustainable
  • Exploring how Pure Green has successfully leveraged it’s tech stack to bypass brokers and connect directly with potential franchisees

 

 


Customer experience

Sergio Pérez
Sr. Director of Omnichannel
Bojangles

Creating a Personalized Experience through Online Ordering
  • How the shift to mobile and online ordering has allowed QSRs and Fast Casuals to create a more curated customer experience
  • Using targeted discounts and online profiles to create a bespoke experience
  • Leveraging purchasing habits to expedite the ordering process

 

 

10:20 am -11:20 am

Open Networking

11:20 am - 11:55 am

PAnel

JJ Mills
Global Director, Customer Success
PredictHQ
Harold Walters
CEO & Co-Founder
Shootz Hawaiian

 

Using AI and Machine Learning to Streamline Restaurant Operations
  • Using AI and ML to automate the flow of inventory, track waste, identify inefficient station scheduling, and adjust production pacing
  • Deploying AI and machine learning, to monitor ingredient levels in real time and alert employees how much to prep, cook, and when to start cooking, while automatically populating real-time production planning
  • Empower restaurant managers by giving them access to the data they need to make informed in the moment decisions
12:00 pm - 12:35 pm

Workshops


Digital Transformation

TBD
TBD
Expand Share

Saving your Front-Line Manger: How to Prevent Burnout, Retain Talent, and Optimize Output
  • Recognizing the  pain-points and stressors hat your  front-line managers face on a daily basis
  • How legacy  communication, feedback, training, and execution systems are contributing to front-line manager burnout
  • Understanding the training and technology that can be used to empower front-line managers with the resources they need to avoid burnout and maximize productivity

 


Customer experience

TBD
TBD
Ally

Using Artificial Intelligence to Create a Curated Customer Experience
  • Using AI to make restaurant visits more consistent and predictable, with improvements to speed of service and order accuracy
  • Creating a more bespoke purchasing experience by using AI to analyze customer purchasing habits to make educated recommendations regarding drinks and side-orders
  • How to effectively leverage AI and automation without losing the human connection

 

12:35 pm - 1:35 pm

LUNCH & ROUND TABLES

Kelly Grogan
VP, Sales
Virtual Dining Concepts

Leveraging your Existing Kitchens to Increase Revenue and Attract New Customers
‎‎‎

 

Abhinav Kapur
CEO
Bikky

Actionable Ways to Understand and Optimise the Customer Journey for your Brand

 

TBD
TBD
Converse Now

Using Conversational AI to Combine the Ease and Efficiency of Online Ordering with the Customizable, High-Touch Experience of Drive-Thru and Phone Conversations

 

TBD
TBD
Partech

Leveraging Efficient Multi-Channel Ordering for America’s Fastest Growing Chain Restaurants

 

1:35 PM - 2:10 PM

Sessions


Digital Transformation

Bryan Hooper
VP, Digital & Consumer Technology
Subway

How to Ensure your Digital Investments set you up for Long Term, Sustainable Growth
  • Understanding your long term growth plans and developing the right digital capabilities to help you achieve these goals
  • Recognizing that every new technology you deploy sets you up for the next one
  • How to pick the right technology to fit the size and scale of your restaurant brand
  • Why it’s essential to avoid things that set you up for now, but ultimately don’t scale with your business

 


Customer experience

Solomon Choi
Founder
16 Handles

How to Use Technology to Grow your Restaurant Brand
  • Why it’s critical to understand your own operational pain points and goals before embarking on any technology deployment
  • Understanding what customers are looking for in a casual dining experience and leveraging the right technologies to help you meet and overdeliver on those expectations
  • Let technology transform your restaurant by choosing solutions that help streamline operations and alleviate, rather than create, burdens for your staff
  • Recognizing the different ways that technology can help grow your brand, from helping you expand rapidly and seamlessly into to new markets, to growing sales at existing locations

 

 

2:15 PM - 2:50 PM

Workshops


Digital Transformation

TBD
TBD
SparkFly

Addressing Labor Shortages with Artificial Intelligence and Automation
  • How to effectively leverage tools like AI, ML, and automation to ensure business continuity and mitigate the impact of the ongoing labor shortage
  • Leveraging AI and automation as a strategic partner for your human workforce, rather than as a replacement
  • Understand the limitation of automation and how best to deploy these technologies

 


Customer experience

TBD
TBD
Uberall

Recognizing that Technology is no Longer a Source of Competitive Advantage
  • In QSRs and Fast Casuals, convenience enabled by technology is now a requirement rather than a differentiator
  • To win, restaurants need to leverage technologies and systems beyond merely creating efficiency to create ‘moments of truth’ and deliver a unique brand experience
  • Key techniques for developing a system that feels fast, while at the same time emphasizes the different elements of the brand experience

 

2:50 PM - 3:50 PM

Open Networking

3:50 PM - 4:25 PM

Panel

TBD
TBD
Koala

 

Sana Mohammed
Director, Global Loyalty Strategy
McDonald’s

 

Deena McKinley
Chief Experience Officer
New England Authentic Eats

 

Alana Suchov
Sr. Director, PMM & CRM
sweetgreen

 

How to Develop a Differentiated Loyalty Program
  • How have loyalty programs evolved since the end of the pandemic?
  • How can you create a differentiated and highly personalized loyalty program in a highly crowded space?
  • What common pitfalls should you be aware of when designing your loyalty program?
  • How can brands effectively leverage their loyalty program as part of their overall expansion plans?
4:25 pm - 5:00 pm

Plenary

TBD
TBD
Kitchen Blueprint

Leveraging Automation and Data Analytics to Streamline Restaurant Operations
  • How to advance kitchen operations from siloed, manual and reactive processes, to transparent, automated ones
  • Using your data to lower labor costs and free up bandwidth so employees can be free to focus on customer facing activities
  • Minimize food waste by using demand forecasting to cut down on loss, excess, and misuse

 

5:00 pm - 5:35 pm

Keynote

Into the Metaverse: Leveraging Augmented Reality to Create Build Loyalty and Attract New Customers
  • Understanding what the metaverse is and how customers and how brands are leveraging it for their customer engagement strategy
  • How to effectively leverage the metaverse to gain insight into your customers and to develop deeper, more engaging loyalty programs
  • Tying together ghost kitchens with virtual dining experiences to extend the reach of your brand to new geographies
5:35 PM - 5:45 PM

Closing remarks

David “Rev” Ciancio
Co-Founder CMO
Handcraft Burgers and Brews
5:45 PM

End of Day Networking

June 14, 2023

8:00 am - 9:00 AM

Panel

Felicia White
Director of Franchise Training
Scooter’s Coffee

Sue Petersen
EVP, Inclusion, Diversity and People
Noodles & Company 
Diversity in the Restaurant Industry
9:00 am - 9:10 AM

Opening remarks

David “Rev” Ciancio
Co-Founder CMO
Handcraft Burgers and Brews
9:10 AM - 9:45 AM

Opening Keynote

Manish Dhankher
Chief Commercial Officer
Pizza Hut Canada

Using an Omnichannel Approach to Effectively Reach Guests and Improve the Customer Experience
  • How are we effectively reaching guests now that the customer’s buying habits have changed?
  • Best practices for maximizing ROI from your text messaging subscriber base
  • Improving satisfaction and driving growth through the use of digital advertising, loyalty programs, online ordering, apps, cashless payment, and social media
  • Leveraging digital capabilities to drive engagement and customer experience – Balancing the omnichannel experience between in-person and online/in-app touchpoints

 

9:45 AM - 10:20 AM

Plenary

Lessening the Impact of Inflation and Economic Downturn through Better Customer Experience
  • With discretionary spending dwindling due to rising inflation, it’s more critical than ever for restaurants to adopt new methods to boost customer engagement
  • To counter this, restaurants need to get creative by producing digital experiences that add value to their services, while also maintaining the physical elements of in-person dining
  • This session looks at how QSRs and Fast Casuals can strike the right balance between physical and digital experience to remain competitive in this uncertain landscape
10:20 AM - 11:20 AM

Open Networking

11:20 AM - 11:55 AM

Sessions


Digital Transformation

Jim Bitticks
President & COO
Dave’s Hot Chicken

Protecting Profitability and Ensuring Business Resilience During Challenging Economic Times
  • Understanding the current economic climate and how to leverage technology to mitigate the impact of rising food and labor costs
  • Leveraging brand loyalty to retain customers even as prices start to climb.
  • Effectively deploying Buy Now Pay Later services as part of your resilience strategy
  • How to protect top line revenue and market share during economic downturn

 

 


Customer experience

Brooke Perry
VP, Marketing
Original ChopShop

Enhancing Customer Experience and Engaging with Guests Through Digitization
  • Working with customers and other stakeholders to understand what their needs are
  • Redesigning your website and apps to create a more intuitive, streamlined ordering experience
  • Standing out among the crowd: how to create apps that drive value for both guests and your brand

 

12:00 PM - 12:35 PM

Workshops


Digital Transformation

Understanding the Importance of Sustainable Packaging on Customer Loyalty 
  • Looking at how sustainable practices influence customer loyalty as consumer behavior becomes more and more impacted by issue-driven practices
  • Understanding how to create a more sustainable supply chain by using a circular economy model 
  • Moving beyond just “recycling” to create true efficiency through product recovery and recycling


Customer experience

Speaking Gen Z’s Language: How to Attract a New Generation of Customer
  • Understanding what Gen Z looks for in a restaurant brand and how to position yourself appropriately
  • How to build a content strategy that engages with younger demographics to facilitate new customer acquisition
  • Leveraging algorithms on TikTok and Instagram to engage with Gen Z’s on a more personal level
12:35 PM - 1:35 PM

Lunch & ROUND TABLES

Andrew Martino
Founder & CEO
Ghost Truck Kitchen

Redefining the Take-Out Experience

 

How to Seamlessly Rollout New Technology and Upgrades Across Without Going Over Budget or Over Schedule
Completing the Digital Journey through Automated Order Handoff
Menu Price Optimization — Best Practices to Combat Inflation
1:35 PM - 2:10 PM

Sessions


Digital Transformation

Desi Saran
Founder & CEO
Sweetberry

How to Leverage Digital Marketing, Third Party Delivery Channels, and Digital Product
  • Take an in depth analysis into everything from performance marketing, email campaigns, CRM, lifecycle programming and push notifications in order to master the third party marketing conundrum
  • Looking at how to best leverage relationships with third party providers such as Ubereats, doordash, grubhub, etc. and analyzing what delivery marketing strategies look like now, and what is working best
  • Focusing on development of app and web, new features on kiosks and new tools for inhouse teams

 


Customer experience

Chris Smith
CEO
Zunzi’s

How Mobile Ordering Has Redefined the Customer Journey
  • Understanding how the pandemic has changed mobile ordering from a source of steady growth into an essential component of your digital strategy
  • Adapting your marketing, point of sale and customer loyalty operations accordingly to keep pace with increasing on-demand customer expectations.
  • Examining the impact that consumer’s online needs and expectations are having on the offline experience
  • Leveraging your apps to take an all-in-one approach to draw in and maintain new customers

 

2:15 PM - 2:50 PM

Workshops


Digital Transformation

Leveraging Kitchen Display Systems to Streamline Digital Ordering
  • Why the rapid transition to digital ordering necessitates a similar digitization in the back of house `
  • How kitchen display systems can be leveraged to harmonize front and back of house operations, reduce ticket times, and create a better, more streamlined, customer experience
  • Creating additional efficiencies by leveraging kitchen display systems to help cooks monitor stock and let them know what items to prepare first


    Customer experience

    Leveraging your Marketing Toolkit to Make your Grand Opening a Success
    • Understanding your customer demographics and leveraging the right social media platforms to create buzz around the event
    • How to effectively use sidebars, pop ups, and banners on your website to draw attention to the event
    • Tying it all together with press releases and an effective email marketing campaign
    • Recognizing that an effective marketing campaign can not only lead to a successful grand opening, but can help you ramp up quickly and shorten your time to profitability
    2:50 PM - 3:15 PM

    PAnel

    Casey Hilder
    Director of Marketing
    Starbird Chicken
    Jeff Lin
    Director, Media & Growth
    sweetgreen
     

    Leveraging TikTok to Create New Opportunities to Engage with Gen Z
    • How are Fast Casuals and QSRs leveraging TikTok and other social media platforms to better connect with Gen Z?
    • How is TikTok different from other social media platforms, how has your strategy changed with the rise of TikTok as a dominant player in this space?
    • What type of content typically gets the most attention and garners the most engagement?
    • How do you envision the platform changing over the next year and how do you plan to adapt to that change?
    • How does advertising on TikTok differ from traditional Facebook / Instagram / Google Ads
    3:15 PM - 4:00 PM

    Keynote

    Best Practices for Responsible Ingredient Sourcing in QSR and Fast Casual 
    • Creating a culture of brand accountability when it comes to responsible ingredient sourcing 
    • Using data and metrics to identify best practices to improve ingredient sourcing while creating more robust practices to better these metrics
    • Leveraging the right tools and technology to gain visibility and ensure sustainability along your ingredient supply chain
    • Understanding how brand building and consumer loyalty is impacted by sustainable sourcing standards
    4:00 PM - 4:10 PM

    Closing remarks

    David “Rev” Ciancio
    Co-Founder CMO
    Handcraft Burgers and Brews