Hyatt Regency La jolla

Digital Transformation in D2C and Retail Summit

October 11th and 12th, 2022
San Diego, CA

October 11, 2022

Join us October 10th for the pre-event cocktail reception from 6:00 to 7:00pm

8:00 am - 9:00 AM

Registration and Breakfast

9:00 am - 9:10 AM

Opening Remarks

9:10 AM - 9:45 AM

Opening Keynote

Cydni Tetro
CEO
Brandless

Thriving in a Hybrid Retail Environment
  • understanding how to meet your customer base where they want to be met
  • successfully maintaining the brand experience across omnichannel touchpoints
  • taking a data driven approach to understanding product performance and making strategic decisions
  • proactively planning for uncertainty by harmonizing your loyalty and engagement strategies
9:45 am - 10:20 Am

Plenary

Joe Wyatt
Head of Digital Solutions
AfterShip

Brandon Maskell
Director of Digital Strategy & Analytics
Titan Brands

Creating a Fulfillment Strategy that enhances Customer Experience and Loyalty 

  • What can be learned and what is really important when moving beyond pandemic purchasing habits
  • managing customer expectations while maintaining realistic and profitable delivery timeframes
  • how to capitalize on both point of purchase and post purchase engagement windows
  • how brands can compete with “free” and “1 day shipping”  offers while still driving customer retention and loyalty
  • the importance of fulfillment plays in increasing shopping cart to purchase ratios
10:25 am -11:25 am

Networking And Refreshments

11:30 am - 12:05 pm

Plenary

Hamid Saify
SVP, Digital Retail
Liquid Death Mountain Water

Growing Your Brand Community Through Product Content Diversification
  • Understanding what a brand community is… and what it isn’t
  • Define your brand. To build a community around your brand, you need to know what your brand is
  • Taking a multifaceted approach to engineering your community
  • How our merchandise and content strategy have upset the market
12:10 pm- 12:45 pm

Workshop

Fang Cheng
CEO & Founder
Linc

CX Automation Done Right To Drive Revenue & Retention For Retail
  • Leverage a digital workforce to free up your human customer support team to focus on the most complex customer inquiries
  • Help your customers find what they want 24/7 with the same level of personal service online that they receive in-store
  • Use automation to provide assistance checking out, locating stores, navigating promotions, and answering questions
  • Provide your customers with post purchase order support from pre-fulfillment to post-delivery and everything in between
  • Boost customer confidence, trust, and ultimately, customer lifetime value
12:50 pm - 1:25 pm

Panel

Morgan Chemij
Senior Director Marketplaces
HP

 

Lynn Power
Co-Founder & CEO
MASAMI

 

Deeckla Rotman
Founder & CEO
Scruff & Smooth

 

Sharon Mahoney
VP, Business Strategy
UrbanStems

 

Creating a Harmonized Retail Experience
  • Ensuring that your channels look, feel, and operate as you need them to, while remaining in harmony with one another, rather than forcing them to offer duplicated experiences
  • Utilising Order Management Systems as a key to Omnichannel Agility, profitability, and transformation
  • Ensuring you select the appropriate KPIs to measure the success of your stores and online channels separately
  • Eliminating friction points that are impeding your customer’s journey
  • Encouraging interaction between channels rather than integrating them into one experience
1:30 pm - 2:30 pm

OPEN NETWORKING AND LUNCH ROUND TABLES

A full plated lunch and refreshments will be served during this time. Pre-Register for the roundtable of your choice upon check in at the registration desk on the morning of October 11th. 
 

Emily Strickland
Head of Enterprise Customer Success
Route

Customer Experience – Enhancing CX and Engaging with Guests Through Digitization

Ashley Hildreth
VP of Partnerships
Clyde

Have a Holly, Jolly Post-Holiday Season: Maximizing Customer LTV after Black Friday/Cyber Week

Christine McKibban
Retail Advisor
Cordial

Want to Redefine How you Engage with your Customers? Let’s Talk About a Modern, Data-First Approach

Coby Berman
COO and Co-Founder
Radar

Using In-Store Mode to Help Drive Revenue

Andy D’Amato
Chief Revenue Officer
Gladly

 

Leveraging Customer Service Platforms to Enhance the Buyer Experience
2:35 PM - 3:10 PM

Plenary

Matt Alexander
Co-founder & CEO
Neighborhood Goods

Evolution of Retail: The Store of the Future , The Future is Now

  • Breaking down what the new retail store looks like & how retailers are creating a dynamic and experiential in-store environment as part of their brand building
  • Understanding the impact of digital fatigue on the retail store renaissance
  • Looking at how in-store shopping builds on the online experience to
3:15 PM - 4:00 PM

Workshop

Karla Park
Sr. Product Manager
Quartile

Brandon Fishman
CEO
Vitacup

Consumer Loyalty: The New Frontier for Growth
  • Moving beyond the discount and point based loyalty program by making them more holistic and flexible
  • Using loyalty programs as a means to increase customer touch points and build deeper customer relationships
  • Using consumer data to build better loyalty programs based on consumer experience and perks
  • Creating targeted and personalized messaging through loyalty programs
4:05 PM - 5:05 PM

Open Networking

Join us in the main exhibit hall for continued networking opportunities. Glasses of Prosecco and refreshments will be served!
5:10 PM - 5:45 PM

Panel

Catherine Morisano
CMO
Fashion Nova

 

Tara O’Hara
Director, Ecommerce
Knix

 

Jean Olive
CTO
Best Buy Health

 

Cedric Parsiegla
Director of eCommerce & Digital Marketing
Henkel / Salonory

 

Taking a Holistic Approach to Business Growth: From Talent Development to Customer Acquisition and Experience
  • Managing employee motivation and retention to increase customer experience
  • Defining team member performance and encouraging mentorship
  • Keeping the customer in mind when developing fulfillment strategies
  • Harmonization across e-commerce, loyalty, MarTech, physical and digital sales channels
  • What can be learned from digitally
5:50 PM - 6:20 PM

Closing Keynote

Frank Neumann
Vice President, Consumer Data & Insights
Vans

Membership in Retail: A Corner Stone to Consumer-Centric Growth
  • Leveraging membership programs as the key gateway to access zero- and first-party consumer data
  • Creating strategic member engagement opportunities to drive both transactional and emotional brand connectivity
  • Operationalizing member-centric strategies to impact the larger business with consumer data, insights, and digital capabilities
6:20 PM - 6:30 PM

Closing Remarks

6:30 PM - 8:30 PM

Open Bar Drinks Reception

Sponsored By:

Join us for continued networking opportunities alongside a full open bar and hors d’oeuvres in the main exhibit hall. 

October 12, 2022

8:00 am - 9:00 AM

NETWORKING, MIMOSA BAR, LIQUID DEATH MOUNTAIN WATER & REFRESHMENTS

9:00 am - 9:10 AM

Opening Remarks

9:10 AM - 9:45 AM

Opening Keynote

Victor Elmann
CMO
Circuit City

Digital Transformation, the Future of Retail, and Leading through Challenging Times
  • What are the key learnings from the past 12 months and how can those insights be turned into actionable plans
  • Industry direction for 2021 and what trends you need to keep an eye on to remain competitive 
  • The role of leaders and corporations during challenging times
  • Evaluating and accelerating your Digital Strategy as we move to a post-pandemic world
9:45 AM - 10:20 AM

Plenary

Irene Sibaja
Retail Industry Principal
Treasure Data

Zack Wenthe
CDP Evangelist
Treasure Data

Case Study: How to Build a Modern Day Tech Stack to Support Business Growth
  • Ensuring you are leveraging the right technologies to streamline present and future requirements
  • Selecting the right Customer Data Platform (CDP) and using first party data to make more accurate decisions 
  • Leveraging direct marketing channels appropriately for your customer acquisition and engagement targets
  • How to drive back-end operational efficiencies and more personalized customer experiences
10:25 AM - 11:25 AM

NETWORKING AND BREAKFAST

11:30 AM - 12:05 PM

Plenary

Shawn Lalehzarian
CEO
The Red Chickz

How to effectively Leverage Social Media as a Marketing Platform 
  • Understanding the different platforms, their audiences, and how best to use them
  • Best practices in developing content that attracts meaningful engagement
  • Using social media to heighten brand awareness and improve customer relations
  • Leveraging the immediacy of social media as a source of power for your brand
12:10 PM - 12:45 PM

Keynote

John Merris
CEO
Solo Brands

Growth and Profit: Debunking the Myth that you Can’t Have Both
  • How DTC companies can maximize growth, profitability, and value
  • Focusing on brands and products that have strong online sales
  • Why it’s critical to allow growth to happen organically into adjacent markets rather than trying to force it
  • Understanding that growth and profitability is tied directly to your understanding of and interactions with your customers
12:50 PM -1:50 PM

OPEN NETWORKING AND LUNCH ROUND TABLES

A full plated lunch and refreshments will be served during this time. Pre-Register for the roundtable of your choice upon check in at the registration desk in the morning.
 

Cynthia Hollen
CEO
MAVI.io

 

Addressing Challenges Related to Product Differentiation

David Chang
Head of Operations
ASRV Sportswear

How to Create Work Autonomy and Attracting Dedicated Talent

Kira Kessler
Co-Founder and Co-CEO
Rock N Rags

Leveraging Social Media to increase Customer Engagement and Revenues

Colby Bauer
CEO
Thread Wallets

Strategies for Developing a Scalable Technical Infrastructure

1:55 PM - 2:30 PM

Plenary

Tamara Pluviose
Director. Digital Strategy & Optimization
Virgin Voyages

Evolving from CX to Digital CX to Drive Product Excellence
  • Tapping into your customers wants and needs with both traditional and non traditional insights
  • Taking a data-informed approach to decision making and sifting through the noise of competing priorities
  • Fostering a collaborative culture across the organization through test & learn
2:35 PM - 3:10 PM

Plenary

Krysta Lewis
CEO
Aisling Organics

Speaking Gen Z’s Language: Using TikTok to Grow Your Brand

  • How today’s growth brands can get started on TikTok
  • Uncover the benefits of using a personal profile on TikTok over a business one
  • Build a content strategy to engage younger demographics and acquire new customers via TikTok
  • Learn how to utilize TikTok to drive traffic to retail and other channels
3:15 PM - 3:50 PM

Closing Panel

Garland Hill
Head of Growth Business
TikTok

 

Brieane Olson
President
Pacsun

 

Allison Ellsworth
Founder / Chief of Brand
Poppi

 

Sean Flanery
Director, Social Media & Commerce
Petco

 

Diving into TikTok for DTC Brands and Retailers

From driving sales, engagement, brand affinity or all of the above, D2C brands and retailers of all sizes are using TikTok as a full-funnel marketing tool to connect with a global community of over one billion users. Join Garland Hill, Head of Growth Business, Global Business Solutions, at TikTok for a discussion alongside retail leaders from different brands on how they’ve leaned into TikTok to find success, reach new consumers, and scale their business.

3:50 PM - 4:00 PM

Closing remarks

4:00 PM - 5:00 PM

Open Bar Drinks Reception

Join us in the Courtyard for a full open bar and cap off your networking.