Hyatt Regency La jolla

 

Digital Transformation in D2C and Retail Summit

October 11th and 12th, 2022
San Diego, CA

October 11th and 12th, 2022

Join us for the pre-event cocktail showdown from 6:00 to 7:00pm

7:50 am - 8:00 AM

Opening remarks

8:00 AM - 8:35 AM

Opening Keynote

Cydni Tetro
CEO
Brandless

Hybrid Retail: Combining Digital & In-Store Shopping to Enhance Consumer Experience
  • Creating an omnichannel approach that combines a consumer’s online shopping habits with an improved in-store experience
  • Mapping the consumer buying journey from online to offline purchase
  • Pairing in-store sales channel with social media platforms
  • Utilizing technology to build a hybrid retail model
8:35 am - 9:10 Am

Plenary

Jon Shanahan
Co-Founder & CMO
Stryx

Digital Transformation, the Future of Retail, and Leading through Challenging Times
  • What are the key learnings from the past 12 months and how can those insights be turned into actionable plans
  • Industry direction for 2021 and what trends you need to keep an eye on to remain competitive 
  • The role of leaders and corporations during challenging times
  • Evaluating and accelerating your Digital Strategy as we move to a post-pandemic world
    9:15 am -10:15 am

    Open Networking and Round Tables

    Cynthia Hollen
    CEO
    MAVI.io
    NextMile Commerce, When Your Customer Comes Back to You

    Products and Service Innovation – Using omnichannel strategies to drive growth in a post-pandemic world
    Employee Experience – How culture and people were tested in the face of a crisis
    Business model Innovation – Reimagining the guest experience and concepts that address changes in consumer behavior
    10:20 am - 10:55 am

    Sessions

    Customer Experience

    Digital Transformation

    Phoebe Yu
    Founder & CEO
    Ettitude

    Daniel Pardes
    VP, Digital Product
    Away 

    Consumer Awareness as a Catalyst for Sustainability
    • Understanding how consumer demand is driving more sustainable practices
    • Looking at how a circular economy of reusing, recycling, upcyclicng and reselling is becoming more prominent
    • Analyzing how retailers are trying to reduce their carbon footprint as a means of increasing consumer loyalty

      The New Online Marketplace
      • How consumers and retailers are interacting in across new social media channels
      • How brands are utilizing livestreams as a new revenue stream
      • How social media has become the new way to capture consumer data
      • How online platforms have created new ways for brands to feature physical and digital assets
            11:00 am - 11:35 am

            Workshops

            Customer Experience

            Digital Transformation

            Talent Gap and New Opportunities

            • Looking at the talent gap as a means to new opportunities within the retail space
            • Understanding how automated solutions can help replace and reduce workload on a retail employee, creating a more efficient store 
            • Case Study: Total Experience Strategy – bringing the customer closer to the retail worker through digital interactions

              Consumer Loyalty: The New Frontier for Growth

              • Moving beyond the discount and point based loyalty program by making them more holistic and flexible
              • Using loyalty programs as a means to increase customer touch points and build deeper customer relationships
              • Using consumer data to build better loyalty programs based on consumer experience and perks
              • Creating targeted and personalized messaging through loyalty programs
                11:40 am - 12:15 pm

                Panel Discussion

                Glenn Pajarito
                VP, Brand & Creative
                Casper
                Creating a Harmonized Retail Experience
                • Ensuring that your channels look, feel, and operate as you need them to, while remaining in harmony with one another, rather than forcing them to offer duplicated experiences
                • Utilising Order Management Systems as a key to Omnichannel Agility, profitability, and transformation
                • Ensuring you select the appropriate KPIs to measure the success of your stores and online channels separately
                • Eliminating friction points that are impeding your customer’s journey
                • Encouraging interaction between channels rather than integrating them into one experience
                12:20 pm -1:20 pm

                Open Networking and Lunch Round Tables

                Customer Experience – Enhancing CX and engaging with guests through digitization
                Data and engagements – Utilizing consumer data to drive profitability and grow market share
                Business model Innovation – Redesigning drive thru’s, pickup, third party delivery, and the rise of dark kitchens
                Selecting the right technology partners to ensure the success of your digital transformation
                1:25 pm - 2:00 PM

                Sessions

                Customer Experience

                Digital Transformation

                Kay Oswald
                President, International
                Smile Direct

                Krysta Lewis
                CEO
                Aisling Organics

                Future Proofing the Supply Chain 

                • Building a supply chain based on inventory productivity and turns
                • Investing in end-to-end structural transformations for increased agility
                • Re-inventing supply chains through AI & blockchain to create a more trustworthy process
                • Identifying opportunities to build in redundancies
                  Speaking Gen Z’s Language: Using TikTok to Grow Your Brand

                  • How today’s growth brands can get started on TikTok
                  • Uncover the benefits of using a personal profile on TikTok over a business one 
                  • Build a content strategy to engage younger demographics and acquire new customers via TikTok
                  • Learn how to utilize TikTok to drive traffic to retail and other channels
                  2:05 pm - 2:40 PM

                  Workshops

                  Customer Experience

                  Digital Transformation

                  Private Labels and Market Shares

                  • Looking at how private labels have become the means of increasing market shares for retail brands
                  • Understanding the significance of inflation on private label popularity
                  • Turning private labels into powerhouse brands in the New Normal

                    Retail & Service: Diversification as the Key to Success

                    • Cultivating diverse revenue streams by adding business-to-business services along with retail offerings
                    • How retail organizations are poised to work more effectively as service providers to other business due to their shared merchant challenges
                    • Looking at how this type of diversification can add a new customer stream
                      2:45 pm - 3:45 pm

                      Open Networking and Round Tables

                      Using Technology to Control Food Costs without Sacrificing Quality
                      Leveraging Automtion to Create Superior Customer Experience
                      Using Limited Time Offers to Attract New Customers
                      Self service kiosks – Looking at their Continued Rise in a Post-Pandemic World
                      3:50 pm - 4:25 PM

                      Panel

                      Daniel Pardes
                      VP, Digital Product
                      Away 

                      Jean Olive
                      CTO
                      Best Buy Health

                      Fuelling future growth with the right talent, retention, and inspiration in a post-pandemic world
                      • Managing employee motivation and retention to increase customer experience
                      • Setting new levels of comfort with enforced health, hygiene, sanitization, and safety standards
                      • Redefining the role and expectations of an employee with a raised minimum wage
                      • Defining team member performance, encouraging mentorship, and letting go of toxic employees
                      4:25 pm - 4:30 pm

                      Closing Remarks

                      4:30 PM

                      Open Bar Drinks Reception

                      October, 2022

                      8:00 AM - 8:35 AM

                      Opening Keynote

                      Glenn Pajarito
                      VP, Brand & Creative
                      Casper
                      Back to Basics: Streamlining Operations to Enhance the Customer Experience
                      • Selecting the right technology partner(s) for streamlining operations
                      • Utilizing historical customer data as well as your workforce to accurately anticipate and plan for changes in all areas of your store and online operations
                      • Assessing the compatibility of your legacy systems with new technologies to anticipate and avoid integration issues with new tech
                      • Determining whether to ‘build it’ or ‘buy it’ based on your budget, the complexity of the solution, and your timeline
                      • Determining when you need technology for “flair” or for function and ensuring to avoid tech that is advanced but doesn’t do much
                      8:35 am - 9:10 Am

                      Plenary

                      Speaking to the Next GENeration
                      • Predicting the buying behavior of the next biggest consumer group – Gen Z 
                      • How to gain the Gen Z customer loyalty as their spending power and cultural impact increase
                      • How to ensure that your brand aligns with Gen Z’s values while maintaining your existing customer base
                      9:15 am -10:15 am

                      Open Networking and Round Tables

                      Using SMS Marketing to Build Diner Loyalty and Drive Repeat Orders!

                      Navigating Inflationary Pressures While Delivering an Exceptional Customer Experience
                      Leveraging RPA to Free up Employees to Focus on Customer Experience
                      Using Technology to Motivate Employees and Provide Value to Customers
                      10:20 am - 10:55 am

                      Sessions

                      Customer Experience

                      Digital Transformation

                      Syed Hassan
                      VP Engineering & Technology
                      Hims & Hers Health

                      Shawn Lalehzarian
                      CEO
                      The Red Chickz

                      Reducing the Retail Inventory: the Less is More Strategy

                      • How retailers are using AI and automation to create more targeted production options
                      • How having more focussed product range will help tackle supply chain issues while satisfying consumer demand
                      • Understanding the relationship between sustainability, agility, and a smaller product range

                        Retail and Technology: How AI is Reshaping How we Shop

                            • Using AI to build a unified commerce strategy
                            • How retailers are integrating AI across multi-channels to deliver better consumer experience 
                            • Leveraging data for better inventory management
                            • How AI is creating a more personalized and individualized shopping experience

                         

                        11:00 am - 11:35 am

                        Workshops

                        Customer Experience

                        Digital Transformation

                        Carolyn Butler
                        Founder, CEO
                        Borobabi

                        Reducing Time to Consumer Through the Right Fulfillment Strategy

                        • How new fulfillment strategies are bringing products to consumers faster than ever before
                        • How heightened transparency and communication between retailer and consumer throughout the product delivery journey is leading to increased brand loyalty and trust
                        • How optimizing through the right fulfillment strategy can help with creating a positive consumer experience

                          Product Drops Over Price Drops

                          • Looking at the impact of inflation on price drops as a means of driving purchase frequency
                          • Looking at new product drops as a gateway for organic new customer acquisition at lower cost
                          • How early access or exclusive access can help drive brand loyalty
                            11:40 am - 12:15 pm

                            Panel Discussion

                            Potential Threats to Retail
                            • Changing consumer behavior amidst inflation
                            • Increasing disparity between product cost and consumer pay
                            • Supply chain stalls that lead customers to alternatives such as consumer swap meets and buy nothing consumer mentality
                            12:20 pm -1:20 pm

                            Open Networking and Lunch Round Tables

                            Addressing Challenges Related to Product Differentiation
                            Understanding How the Pandemic Has Changed Customer Buying Habits
                            How to Please an Increasingly Demanding Customer Base
                            Strategies for Developing a Scalable Technical Infrastructure
                            1:25 pm - 2:00 PM

                            Sessions

                            Customer Experience

                            Digital Transformation

                            Buy Now Pay Later – Strategies to Battle Inflation While Aligning with New Consumer Trends

                                • How the Buy Now Pay Later strategy is capitalizing on the increasing online consumer spending
                                • How BNPL has created alternative revenue streams for retailers
                                • How increasing adoption by young shoppers is poised to make BNPL the norm of the future

                            The Rise of Social Media Retailers

                            • How social media is creating direct selling opportunities for retailers through new sales portals
                            • How collaborating with influencers and other online retailers can catalyze product promotion 
                            • How retailers are deploying “headless” architecture to separate front end customer experience from back end inventory management for a more agile omnichannel approach
                              2:05 pm - 2:40 PM

                              Workshops

                              Customer Experience

                              Digital Transformation

                              Dan Stack
                              VP National Account & Strategic Partnerships
                              Ashley Furniture

                              Building the Right Social Media Marketing Campaign

                              • Building the right social customer journey to engage both first time/potential customers and existing and former customers 
                              • How to incorporate multiple touchpoints through the customer buying life cycle to make the most of your campaign
                              • How to create a unified message that meshes with existing marketing campaign

                                Managing Expectations – Striking the Balance between Online vs Offline Shopping

                                    • Understanding the importance of online and offline shopping channels that work instantaneously with one another
                                    • Creating a tailored experience from consumer data that maps the retail journey from online to in-store purchase
                                    • Using emerging technologies like chatbox, AI, & VR to drive customers to engage with loyalty programs
                                2:45 pm - 3:45 pm

                                Open Networking and Round Tables

                                Best Practices in Technology Deployment in Retail
                                How to Vertically integrate your Supply Chain to Minimize Disruptions
                                Finding, Hiring, and Keeping the Right Talent in an Ever Changing World
                                Taking a Proactive Approach to Mitigating Supply Chain Disruptions
                                3:50 pm - 4:25 PM

                                Panel

                                Understanding Guest Acquisition, Activation and Engagement Best Practices for a Post Pandemic Landscape
                                • Learn how to use and uncover data to identify, attract and retain new and existing customers
                                • Outlining omni-channel media strategies – including email, social media, direct mail, and loyalty programs – to drive activation and engagement within your customer base
                                • Identify patterns in guest behavior to optimize marketing spend, drive operational efficiency and increase ROI
                                4:25 pm - 4:30 pm

                                Closing Remarks

                                4:30 PM

                                Open Bar Drinks Reception