October 11, 2022
Join us October 10th for the pre-event cocktail reception from 6:00 to 7:00pm
8:00 am - 9:00 AM
Registration and Breakfast
8:00 am - 9:00 AM
Opening Remarks
9:10 AM - 9:45 AM
Opening Keynote
Cydni Tetro
CEO
Brandless
Thriving in a Hybrid Retail Environment
- understanding how to meet your customer base where they want to be met
- successfully maintaining the brand experience across omnichannel touchpoints
- taking a data driven approach to understanding product performance and making strategic decisions
- proactively planning for uncertainty by harmonizing your loyalty and engagement strategies
9:45 am - 10:20 Am
Plenary
Joe Wyatt
Head of Digital Solutions
AfterShip
Brandon Maskell
Director of Digital Strategy & Analytics
Titan Brands
Creating a Fulfillment Strategy that enhances Customer Experience and Loyalty
- What can be learned and what is really important when moving beyond pandemic purchasing habits
- managing customer expectations while maintaining realistic and profitable delivery timeframes
- how to capitalize on both point of purchase and post purchase engagement windows
- how brands can compete with “free” and “1 day shipping” offers while still driving customer retention and loyalty
- the importance of fulfillment plays in increasing shopping cart to purchase ratios
10:25 am -11:25 am
Open Networking
11:30 am - 12:05 pm
Plenary
Hamid Saify
SVP, Digital Retail
Liquid Death Mountain Water
Growing Your Brand Community Through Product Content Diversification
- Understanding what a brand community is… and what it isn’t
- Define your brand. To build a community around your brand, you need to know what your brand is
- Taking a multifaceted approach to engineering your community
- How our merchandise and content strategy have upset the market
12:10 pm- 12:45 pm
Workshop
Fang Cheng
CEO & Founder
Linc
CX Automation Done Right To Drive Revenue & Retention For Retail
- Leverage a digital workforce to free up your human customer support team to focus on the most complex customer inquiries
- Help your customers find what they want 24/7 with the same level of personal service online that they receive in-store
- Use automation to provide assistance checking out, locating stores, navigating promotions, and answering questions
- Provide your customers with post purchase order support from pre-fulfillment to post-delivery and everything in between
- Boost customer confidence, trust, and ultimately, customer lifetime value
12:50 pm - 1:25 pm
Panel
Morgan Chemij
Senior Director Marketplaces
HP
Lynn Power
Co-Founder & CEO
MASAMI
Deeckla Rotman
Founder & CEO
Scruff & Smooth
Sharon Mahoney
VP, Business Strategy
UrbanStems
Creating a Harmonized Retail Experience
- Ensuring that your channels look, feel, and operate as you need them to, while remaining in harmony with one another, rather than forcing them to offer duplicated experiences
- Utilising Order Management Systems as a key to Omnichannel Agility, profitability, and transformation
- Ensuring you select the appropriate KPIs to measure the success of your stores and online channels separately
- Eliminating friction points that are impeding your customer’s journey
- Encouraging interaction between channels rather than integrating them into one experience
1:30 pm - 2:30 pm
OPEN NETWORKING AND LUNCH ROUND TABLES
Emily Strickland
Head of Enterprise Customer Success
Route
Customer Experience – Enhancing CX and Engaging with Guests Through Digitization
Ashley Hildreth
VP of Partnerships
Clyde
Have a Holly, Jolly Post-Holiday Season: Maximizing Customer LTV after Black Friday/Cyber Week
Christine McKibban
Retail Advisor
Cordial
Want to Redefine How you Engage with your Customers? Let’s Talk About a Modern, Data-First Approach
Coby Berman
COO and Co-Founder
Radar
Using In-Store Mode to Help Drive Revenue
Andy D’Amato
Chief Revenue Officer
Gladly
Leveraging Customer Service Platforms to Enhance the Buyer Experience
2:35 PM - 3:10 PM
Plenary
Matt Alexander
Co-founder & CEO
Neighborhood Goods
Evolution of Retail: The Store of the Future , The Future is Now
- Breaking down what the new retail store looks like & how retailers are creating a dynamic and experiential in-store environment as part of their brand building
- Understanding the impact of digital fatigue on the retail store renaissance
- Looking at how in-store shopping builds on the online experience to
3:15 PM - 4:00 PM
Workshop
Karla Park
Sr. Product Manager
Quartile
Brandon Fishman
CEO
Vitacup
Consumer Loyalty: The New Frontier for Growth
- Moving beyond the discount and point based loyalty program by making them more holistic and flexible
- Using loyalty programs as a means to increase customer touch points and build deeper customer relationships
- Using consumer data to build better loyalty programs based on consumer experience and perks
- Creating targeted and personalized messaging through loyalty programs
4:05 PM - 5:05 PM
Open Networking
Join us in the main exhibit hall for continued networking opportunities. Glasses of Prosecco and refreshments will be served!
5:10 PM - 5:45 PM
Panel
Catherine Morisano
CMO
Fashion Nova
Tara O’Hara
Director, Ecommerce
Knix
Jean Olive
CTO
Best Buy Health
Cedric Parsiegla
Director of eCommerce & Digital Marketing
Henkel / Salonory
Taking a Holistic Approach to Business Growth: From Talent Development to Customer Acquisition and Experience
- Managing employee motivation and retention to increase customer experience
- Defining team member performance and encouraging mentorship
- Keeping the customer in mind when developing fulfillment strategies
- Harmonization across e-commerce, loyalty, MarTech, physical and digital sales channels
- What can be learned from digitally
5:50 PM - 6:20 PM
Closing Keynote
Frank Neumann
Vice President, Consumer Data & Insights
Vans
Membership in Retail: A Corner Stone to Consumer-Centric Growth
- Leveraging membership programs as the key gateway to access zero- and first-party consumer data
- Creating strategic member engagement opportunities to drive both transactional and emotional brand connectivity
- Operationalizing member-centric strategies to impact the larger business with consumer data, insights, and digital capabilities
6:20 PM - 6:30 PM
Closing Remarks
6:30 PM - 8:30 PM
Open Bar Drinks Reception
Sponsored By:
October 12, 2022
8:00 am - 9:00 AM
NETWORKING, MIMOSA BAR, LIQUID DEATH MOUNTAIN WATER & REFRESHMENTS
9:00 am - 9:10 AM
Opening Remarks
9:10 AM - 9:45 AM
Opening Keynote
Victor Elmann
CMO
Circuit City
Digital Transformation, the Future of Retail, and Leading through Challenging Times
- What are the key learnings from the past 12 months and how can those insights be turned into actionable plans
- Industry direction for 2021 and what trends you need to keep an eye on to remain competitive
- The role of leaders and corporations during challenging times
- Evaluating and accelerating your Digital Strategy as we move to a post-pandemic world
9:45 AM - 10:20 AM
Plenary
Irene Sibaja
Retail Industry Principal
Treasure Data
Zack Wenthe
CDP Evangelist
Treasure Data
Case Study: How to Build a Modern Day Tech Stack to Support Business Growth
- Ensuring you are leveraging the right technologies to streamline present and future requirements
- Selecting the right Customer Data Platform (CDP) and using first party data to make more accurate decisions
- Leveraging direct marketing channels appropriately for your customer acquisition and engagement targets
- How to drive back-end operational efficiencies and more personalized customer experiences
10:25 AM - 11:25 AM
NETWORKING AND BREAKFAST
11:30 AM - 12:05 PM
Plenary
Shawn Lalehzarian
CEO
The Red Chickz
How to effectively Leverage Social Media as a Marketing Platform
- Understanding the different platforms, their audiences, and how best to use them
- Best practices in developing content that attracts meaningful engagement
- Using social media to heighten brand awareness and improve customer relations
- Leveraging the immediacy of social media as a source of power for your brand
12:10 PM - 12:45 PM
Keynote
John Merris
CEO
Solo Brands
Growth and Profit: Debunking the Myth that you Can’t Have Both
- How DTC companies can maximize growth, profitability, and value
- Focusing on brands and products that have strong online sales
- Why it’s critical to allow growth to happen organically into adjacent markets rather than trying to force it
- Understanding that growth and profitability is tied directly to your understanding of and interactions with your customers
12:50 PM -1:50 PM
OPEN NETWORKING AND LUNCH ROUND TABLES
Cynthia Hollen
CEO
MAVI.io
Addressing Challenges Related to Product Differentiation
David Chang
Head of Operations
ASRV Sportswear
How to Create Work Autonomy and Attracting Dedicated Talent
Kira Kessler
Co-Founder and Co-CEO
Rock N Rags
Leveraging Social Media to increase Customer Engagement and Revenues
Colby Bauer
CEO
Thread Wallets
Strategies for Developing a Scalable Technical Infrastructure
A full plated lunch and refreshments will be served during this time. Pre-Register for the roundtable of your choice upon check in at the registration desk in the morning.
1:55 PM - 2:30 PM
Plenary
Tamara Pluviose
Director. Digital Strategy & Optimization
Virgin Voyages
Evolving from CX to Digital CX to Drive Product Excellence
- Tapping into your customers wants and needs with both traditional and non traditional insights
- Taking a data-informed approach to decision making and sifting through the noise of competing priorities
- Fostering a collaborative culture across the organization through test & learn
2:35 PM - 3:10 PM
Plenary
Krysta Lewis
CEO
Aisling Organics
Speaking Gen Z’s Language: Using TikTok to Grow Your Brand
- How today’s growth brands can get started on TikTok
- Uncover the benefits of using a personal profile on TikTok over a business one
- Build a content strategy to engage younger demographics and acquire new customers via TikTok
- Learn how to utilize TikTok to drive traffic to retail and other channels
3:15 PM - 3:50 PM
Closing Panel
Garland Hill
Head of Growth Business
TikTok
Brieane Olson
President
Pacsun
Allison Ellsworth
Founder / Chief of Brand
Poppi
Sean Flanery
Director, Social Media & Commerce
Petco
Diving into TikTok for DTC Brands and Retailers
From driving sales, engagement, brand affinity or all of the above, D2C brands and retailers of all sizes are using TikTok as a full-funnel marketing tool to connect with a global community of over one billion users. Join Garland Hill, Head of Growth Business, Global Business Solutions, at TikTok for a discussion alongside retail leaders from different brands on how they’ve leaned into TikTok to find success, reach new consumers, and scale their business.